On April 13–14, 2026, GooVentures participated in the Spain-United States Business Summit, held at The Foundry and organized by ICEX in collaboration with Richi Foundation and Oncoheroes Bio. For GooVentures, this trip to Boston was more than an institutional event. It was an opportunity to listen, compare perspectives, and reinforce a belief that is deeply […]
Go-to-market strategy in digital health is not the same as go-to-market strategy in SaaS, consumer apps or general technology products. In many startup environments, growth can be tested through direct acquisition, paid channels, fast onboarding and short feedback loops. A product is launched, users respond and the company iterates quickly. Digital health follows a different […]
Building a digital health startup is rarely a linear process. A founder may begin with a strong clinical insight, a research-backed idea, a promising AI model or a clear unmet need in patient care. But turning that starting point into a scalable healthcare company requires much more than developing a product or raising early capital. […]
Artificial intelligence has become one of the most repeated terms in digital health. Founders mention it.Investors look for it.Healthcare organizations explore it.Patients increasingly interact with it, sometimes without realizing it. But in digital health, AI is not a product by itself. AI only becomes valuable when it is connected to a clearly defined healthcare problem, […]
Why the difference matters more in healthcare than in other industries In many early-stage conversations, digital health founders use the terms venture studio and agency interchangeably. At a surface level, both may appear to offer similar capabilities. Both can support product development, contribute to go-to-market strategies, and help transform an idea into a working solution. […]
Innovation is not just about ideas: it’s about how the ecosystem behaves In a world where medical technology, sports, and wellbeing are growing at double-digit rates, the success of a startup depends not only on the technology it develops but also on how it interacts with the actors that make up its ecosystem. As a […]
Community is the invisible force behind success In an Innovation Cluster, community is not built solely by key actors or strategic agreements: it is strengthened through shared behaviors that generate trust, collaboration, and agility. There are common behaviors in the most successful innovation ecosystems. At Goo Ventures, we have integrated these principles into our way […]
The decisive moment of every innovation Not all ideas are born ready to scale. There is an exact point: not too early, not too late, when a technology has the potential to generate extraordinary value with a measured investment. Within the framework of Clusters of Innovation, this point is known as the sweet spot of […]
Innovation without borders In a hyperconnected world, innovation no longer depends solely on physical proximity. Communities of entrepreneurs, investors, and corporations may be thousands of miles apart yet work as if they were in the same office. This phenomenon is what experts in Clusters of Innovation call global, non-geographic clusters. At Goo Ventures, we leverage […]
