Go-to-market strategy in digital health is not the same as go-to-market strategy in SaaS, consumer apps or general technology products. In many startup environments, growth can be tested through direct acquisition, paid channels, fast onboarding and short feedback loops. A product is launched, users respond and the company iterates quickly. Digital health follows a different […]
Artificial intelligence has become one of the most repeated terms in digital health. Founders mention it.Investors look for it.Healthcare organizations explore it.Patients increasingly interact with it, sometimes without realizing it. But in digital health, AI is not a product by itself. AI only becomes valuable when it is connected to a clearly defined healthcare problem, […]
